{"id":11140,"date":"2024-10-01T11:39:10","date_gmt":"2024-10-01T11:39:10","guid":{"rendered":"https:\/\/www.empty.es\/proyecto\/tienda-tiffany-en-la-calle-serrano-madrid\/"},"modified":"2024-10-23T14:35:45","modified_gmt":"2024-10-23T14:35:45","slug":"tienda-tiffany-en-la-calle-serrano-madrid","status":"publish","type":"proyectos","link":"https:\/\/www.empty.es\/en\/project\/tienda-tiffany-en-la-calle-serrano-madrid\/","title":{"rendered":"Tiffany Store on Calle Serrano, Madrid"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The new Tiffany &amp; Co store is located at number 72 on Calle Serrano, at the heart of one of Madrid\u2019s most expensive commercial districts. With a surface area of around 500 square metres, the establishment is very close to the store that Tiffany opened at number 10 on Calle Ortega y Gasset, at the intersection with Calle Claudio Coello. The switch to the new location reflects the jewellery brand\u2019s desire to reinforce its presence and visibility in the Salamanca neighbourhood, home to all the major luxury brands.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In 2022 Empty remodelled the Tiffany store at the El Corte Ingl\u00e9s department store on Paseo de la Castellana in line with the brand\u2019s new concept of interior design. The same concept is present here, based on the creation of a soft, light-filled ambience through the choice of the cladding materials and textiles, the colours, the curvilinear furniture and walls, and the installation of lighting fittings inspired by pieces of jewellery.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The store on Calle Serrano comprises different rooms for each of the brand\u2019s collections, located across the ground and first floors, and two private sales rooms. All of these rooms have their own finishes, which include a wide variety of gold-coloured wallpaper, mirrors, stained white and gold wood, gold leaf decoration on the mouldings around the doorways, polished steel mirror ceilings, wood or stone floors, and numerous features in nickel-plated steel. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The element that unifies the store\u2019s two floors is the staircase. Based on the design of the one at The Landmark, Tiffany &amp; Co\u2019s flagship store in New York, it has curved glass balustrades, a leather and stainless steel handrail, and stair rods with hanging pieces of quartz. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The artworks in all the spaces and the numerous display cases with the brand\u2019s range of products complement the d\u00e9cor in the public areas. The establishment also has technical service areas and offices. <\/span><\/p>\n","protected":false},"featured_media":11138,"template":"","tags":[],"area_de_trabajo":[20],"class_list":["post-11140","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","area_de_trabajo-architecture"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.empty.es\/en\/wp-json\/wp\/v2\/proyectos\/11140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empty.es\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/www.empty.es\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"version-history":[{"count":0,"href":"https:\/\/www.empty.es\/en\/wp-json\/wp\/v2\/proyectos\/11140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empty.es\/en\/wp-json\/wp\/v2\/media\/11138"}],"wp:attachment":[{"href":"https:\/\/www.empty.es\/en\/wp-json\/wp\/v2\/media?parent=11140"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empty.es\/en\/wp-json\/wp\/v2\/tags?post=11140"},{"taxonomy":"area_de_trabajo","embeddable":true,"href":"https:\/\/www.empty.es\/en\/wp-json\/wp\/v2\/area_de_trabajo?post=11140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}